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Ruiban Coutinho

Chief Operating Officer

Ruiban is a results-driven leader with a distinguished career in operational excellence, digital transformations, and product leadership. He has a proven track record of driving significant revenue growth, fostering product innovation, and scaling high-performing teams at companies ranging from smaller, growth firms like UpToDate to Fortune 100 companies such as CVS.  Ruiban excels in operational strategy development, client engagement, and customer success. Recognized as a strategic thinker, he adeptly identifies new opportunities to solve customer problems and maximize revenue potential. Ruiban has spearheaded transformative initiatives that leveraged technology, including cutting-edge AI, significantly enhancing patient and provider experiences while optimizing costs and increasing gross margins. Ruiban has also, in collaboration with sales and product teams, built customer success functions from the ground up at several companies.  He holds an MBA in Entrepreneurship from Babson College and several certifications, including a General Management Certificate from Harvard University and credentials from PMI and Scrum Alliance.

Fun facts about Ruiban:

In his free time, Ruiban enjoys running, hiking, and reading. He loves to travel and play board games & badminton with his family.